GIG Gulf · AI-Visibility · Weekly Report
Where GIG shows up when buyers ask AI
Week of 2026-06-17 · 60 answers across ChatGPT, Claude & Google · 20 buyer prompts · UAE. Baseline week — deltas start next run.
83%
Overall AI citation share
(50/60 answers)
92%
Category (non-brand)
where new buyers start
100%
Brand / Trust / Utility
where GIG already wins
The story in one line: GIG is highly visible in UAE AI answers — but a large share of that visibility rides on AXA legacy equity (GIG Gulf is the rebranded AXA Gulf, and AXA queries deliver up to ~25% of GWP). Counting AXA as GIG-owned, citation share is 83% overall and 92% on non-branded category questions.
AXA legacy = owned demand, not a leak. AXA appears in nearly every category answer. That is GIG harvesting AXA-searcher intent — protect and feed it, don't scrub it. Note: an external GEO audit that counts only the literal string "GIG Gulf" will understate true visibility and report a category gap that the AXA equity is already filling.
By funnel phase — where we win and lose
| Phase | GIG cited | Visibility | What it is |
|---|
| Category | 22/24 = 92% | | non-branded category search — upstream of the funnel, where new buyers start |
| Attribute | 10/12 = 83% | | feature/product questions |
| Competitive | 9/9 = 100% | | head-to-head comparisons |
| Trust | 6/6 = 100% | | brand & reputation |
| Utility | 3/9 = 33% | | govt-service how-tos |
By engine
| Engine | GIG citation share |
|---|
| ChatGPT | 14/20 = 70% |
| Claude | 20/20 = 100% |
| Google | 16/20 = 80% |
Who takes the answer instead — competitor mentions
| Brand | Appearances (of 60 answers) |
|---|
| Sukoon | 23 |
| Orient | 14 |
| Daman | 13 |
| Yallacompare | 12 |
| ADNIC | 11 |
| RSA/Liva | 8 |
| Dubai Insurance | 7 |
| Noor Takaful | 4 |
Do these this week — non-brand prompts GIG is losing
Category & attribute questions where GIG was cited by zero engines but competitors were. Each is a page to build or fix.
How do I check my black points in the UAE?
Motor · Utility · GIG cited by 1/3 engines · taking the answer instead: Daman
How do I get a Dubai Police accident report by reference number?
Motor · Utility · GIG cited by 1/3 engines · taking the answer instead: Orient, Yallacompare
How do I check and pay Dubai traffic fines?
Motor · Utility · GIG cited by 1/3 engines · taking the answer instead: Daman
Captured AI traffic vs what we measure (GA4)
GA4 'Generative AI Sessions', 2026-05-21–2026-06-17 — 2,336 AI-referred sessions (90% engaged). GA4 only sees the clicks.
| AI source | Sessions | Share |
|---|
| chatgpt.com | 2,238 | 95.8% |
| gemini.google.com | 35 | 1.5% |
| perplexity+perplexity.ai | 32 | 1.4% |
| copilot.com | 20 | 0.9% |
| claude.ai | 11 | 0.5% |
| Total | 2,336 | 100% |
How much of our organic traffic is AI — best guess. Measured AI referrals: 2,336 (1.0% of all 240,195 sessions; 8% the size of the 30,410 Organic-Search channel). Add an estimated 3,650–6,080 AI-Overview-mediated organic sessions and AI drives the equivalent of roughly 20–28% of organic today — counting only clicks, before the zero-click majority. AI Overviews render on ~half of Google searches; 12-20% of organic clicks assumed AI-Overview-mediated; zero-click answers (the majority) not counted.
How to read this vs the agency pitch
This is the same measurement an external GEO agency charges $3.5k–9.5k/month for — run in-house, on your own prompt set, and built to end with actions, not just a score. Next week it shows movement: which prompts we won back, which competitors moved.