Is GIG visible when buyers ask AI?

For a generation the question was simple: when someone searches for car insurance in Dubai, does GIG come up? The answer lived on a results page you could see, measure and influence. That page is quietly being replaced. More buyers now put the question to ChatGPT, to Gemini, to Perplexity — and the machine answers in a single paragraph, names two or three insurers, and moves on. If GIG is not one of them, the buyer never learns it existed.

This workstream exists to make that new shelf visible. Every week it measures whether GIG is named when a real buyer asks an AI — across the engines that matter, on the questions that carry intent, in the lines of business where the money sits. It credits GIG with the AXA equity a lesser tool would quietly miss.